For business
Turn more customers into regulars.
Give customers a loyalty pass they already know how to use — then understand what brings them back.
Member
Elgin Street Bakery
Ottawa Maker Society
Reward
Free pastry
3 more visits
Jordan Lee
How it works
One story, from the first scan to a customer you can count on.
Join Elgin Street Bakery
Join Elgin Street Bakery
Scan
A customer scans.
A code on the counter or the receipt. No app store, no sign-up.
Member
Elgin Street Bakery
Ottawa Maker Society
Reward
Free pastry
3 more visits
Jordan Lee
Wallet
The loyalty pass goes into Wallet.
It sits in Apple Wallet or Google Wallet next to their transit card — always a tap away.
Progress
6 of 8 · 2 more visits for a free pastry
Return
They come back.
Each visit is a scan. Progress toward the reward moves. When it's ready, the pass says so.
Customers
Return / 30d
Regulars
Visits / week
24 customers on their 2nd visit this week
Becoming regularsUnderstand
See what's working.
Which customers are coming back and how often, whether new ones stick past the first month, and which regulars are starting to cool off.
Customers
Return in 30 days
Regulars
Haven't been in 30 days
Bring them back
You bring them back on purpose.
The customers on their third and fourth visit, and the regulars who've gone quiet — each one a reason to reach out while it still counts.
Insight
See what turns visits into habits.
A loyalty card is the method. The value is seeing which customers are becoming regulars, which ones are slipping, and where a nudge is worth sending.
Becoming regulars
24 customers came back for a second visit this week
Second visits are the strongest signal that someone will keep coming.
Slipping away
19 regulars haven't been in for 30 days
A small nudge before they forget about you goes a long way.
Frequency
Your regulars visit about once a week
Know the rhythm, and you know when a gap means something.
New this month
41 new customers added a pass
The first month is when a new customer decides whether to come back.
Customers
Return / 30d
Regulars
Visits / week
24 customers on their 2nd visit this week
Becoming regularsMember
Elgin Street Bakery
Ottawa Maker Society
Reward
Free pastry
3 more visits
Jordan Lee
No app to download
It’s a card they already carry.
Customers add the loyalty card to Apple Wallet or Google Wallet. When a reward is ready, the pass updates. Nothing to install, no punch card to lose.
Not a paper punch card. Not another app. A card in the place people keep their cards.
Get started
Turn more customers into regulars.
Set up a loyalty pass in a few minutes. See what’s bringing people back by next week — and act on it.